Create Association VALUE with our MEMBER DIRECTORY

IS YOUR ASSOCIATION STUCK WITH THESE PROBLEMS?

How to satisfy existing members and grow the new membership base EVERY YEAR?

How to generate new revenue streams without new sponsorships OR new events OR increased costs?
How to use association buying power to provide relevant member services?

How to appeal to non members in order to grow the membership base?

How to remain relevant in the growing digital world?

WE HELP ASSOCIATIONS GROW MEMBERSHIP


Members want more than just industry representation from their association. They want cost-effective solutions to help grow their businesses.

Our Google - friendly association member directory delivers by taking the member listings directly to where customers are looking (ON GOOGLE).

Currently most associations have a member directory located on their websites. Almost without fail, these are hidden to Google and provide little benefit to members.

TO SECURE YOUR

FREE CONSULTATION

CLICK ON THE BUTTON BELOW

BENEFITS OF OUR MEMBER DIRECTORY

1. WE FISH WHERE THE FISH ARE SWIMMING

video growth strategy

Google is the largest search engine on the planet. (Nothing new there). Google Search is often used to research a future purchase. Our directory strategically targets customers who search locally – they are ready to buy. WE FISH WHERE THE FISH ARE SWIMMING.

OUR CUSTOMISED GOOGLE STRATEGY – Our member directory has been tailor made to cater to Google’s changing algorithm (No easy task). Association Members can now be found prominently on Google Search as well as on the Association’s own website.

Purchase ready customers want to find trusted association members – So why keep your members secretly hidden in ‘walled gardens’ away from the fish?

2. WE PROMOTE TRUST AND QUALITY

Google is flooded with large comparison websites and online review sites that monopolise the top positions in Google Search. These sites generally promote low cost and low quality with the growing threat of poor reviews. So how do quality association member businesses compete?

Our association member directory is strategically built to show trusted, authority businesses “under the one roof.” It doesn’t take long before our listings start to rise up the Google rankings and compete on page one for the best positions. This happens because we promote trust, quality and location, just some of the factors important to purchase ready customers as well as Google.

smart google my business listing

3. BENEFITS FIRST - PAYMENT LATER

smart competitor analysis

When it comes to pricing and directory benefits, we treat associations and their members with the respect they deserve.

We charge nothing until we deliver tangible and prominent member listings on Google Search. This way, your success is our success.It’s how we develop long term trust with our customers.

Our directory platform is not a rehash of old technologies. It has been coded from the ground up and flexible enough to cater to Google’s constantly changing algorithms. This is why we back ourselves with our benefits first – payment later policy.

4. GIVES YOUR ASSOCIATION MORE VALUE

Associations perform a great job representing their industry with varied official duties such as managing government regulations and lobbying. Unfortunately these tasks may not be as appreciated by members who also want a broad based promotion of the individual members.

Our Google friendly member directory only contains current paid association members. Making this prominently available to the general public takes a huge step forward in promoting the branding of the association and the individual members as well. It’s a win/win.

smart online review strategy

5. GROWS ASSOCIATION BRANDING

smart business listings execution

Why is association branding so important? Unfortunately, many member’s customers have never heard of their industry association. This is a shame, as the associations represents trust, prestige and industry authority.

Most associations can’t afford large scale branding campaigns and can only afford to market themselves to their potential members. This can all change now.

Using our prominent directory, both associations and members can finally leverage and grow their trusted association brands to a large relevant audience all over Google Search. Growing Association and member branding has never been easier.

Contact us to learn more at a.meyer@smartsearchdigital.com.au

 

TO SECURE YOUR

FREE CONSULTATION

CLICK ON THE BUTTON BELOW

insights

About Us

Our SKILLS

Smart Search Digital was founded by Anthony Meyer. Bringing over 25 years experience as a successful CEO and digital innovation expert. Anthony’s digital background developed and grew as CEO of retail startup (Sofa Studio in Sydney). He developed a market leading business utilising his understanding of the Google landscape, focusing on targeted local SEO and video marketing. Anthony developed smart & cost effective marketing strategies focusing on efficiency and speed.

Anthony further developed his expertise on a mass scale when between 2015-2018 he consulted as Head of Digital innovation for an Australian ASX listed tech startup. During this period, Anthony developed innovative strategies and products to help create and grow online content and marketing for over 8,000 Australian businesses on Google and YouTube.

Our Vision

Smart Search Digital (SSD) was launched in January 2019 to help associations and their members grow  on Google Search. 

We developed our unique member directory solution to enable thousands of members across different industries to seamlessly target their ideal customer. We do this utilising our significant SEO expertise and highly effective location marketing.

Our vision is to make a difference by forming trusted partnerships across the country with organisations that need our skills. We are disruptors with a new business model and we like it like that! 

 

TO SECURE YOUR

FREE CONSULTATION

CLICK ON THE BUTTON BELOW

FREQUENTLY ASKED QUESTIONS

WILL OUR DIRECTORY LISTING IMPROVE MY WEBSITE RANKING?

All our listings include the member’s website. This should help your website on 2 levels. It should increase traffic/enquiries. It also provides a strong link back to your website from a high authority industry site. BOTH these factors are seen as favourable by Google for your website.

WHY IS GOOGLE LOCAL SEARCH SO IMPORTANT?

  • Most high intent searchers on Google include a location as they want to choose a business near them.
  • Local marketing on Google has become extremely competitive as businesses clamour to attract local customers.

WHY DON'T CURRENT ASSOCIATION DIRECTORIES ALREADY RANK ON GOOGLE?

  • Ranking on Google is more than just placing a directory listing on a website – it takers significant expertise.
  • Many associations have not prioritised this due to lack of expertise and internal resources.
  • Most Associations have hidden their members on their own website, thinking that the public will find their members there.

I ALREADY HAVE A WEBSITE, ISN’T THAT ENOUGH?

  • Not exactly. Most websites are not properly set up for local searches and this makes it hard for Google to find the information for local first page results.
  • Social media is also popular, but Google is the largest search engine in the world. It’s where you have to be when your customers are doing research & quickly choosing relevant businesses.

WILL OUR DIRECTORY HELP FOR GOOGLE LOCAL SEARCHES?

All our directories are optimised for location searches. We do this to be at the cutting edge of Google’s Search Results. We also continually optimise our directories to keep them ultra relevant to Google. This provides the ultimate benefit to pour members with higher Google rankings.

convinced?

  • If you are an association member – contact them today and insist upon a Google friendly directory.
  • If you are an association – contact us today to discover the world outside your website.

TO SECURE YOUR

FREE CONSULTATION

CLICK ON THE BUTTON BELOW