WE UNLEASH USING GROUP POWER

WHY ASSOCIATIONS FAIL
At MARKETING?

Industry associations are great at;
Training, networking, events, compliance, lobbying
and building a trusted brand.
Many associations also promote the marketing benefits of their online member directory. The Problem is that most of these directories are virtually ignored by Google which
MASSIVELY REDUCES ANY MARKETING BENEFITS
We recommend this test; Enter your industry by location into Google search
(eg Locksmiths-Bondi or Accountant-St Kilda) Is your association directory listed on the first 2 pages?

IF NOT - READ ON!

MEMBERS ARE LOCKED OUT
FROM MASSIVE GOOGLE TRAFFIC

Association members are right to expect online marketing benefits as part of their membership .
Associations on the other hand focus on growing their membership base and sponsorships to survive. In reality, they have little time for member's business marketing.

Associations end up wasting the power of their biggest marketing asset - their online member directory.
This 'golden egg' remains hidden from the biggest marketing machine in the world - GOOGLE.

THE GOOD NEWS IS.....
They can now unleash the power of Google traffic for their members using our Group Power Platform.

YES I WANT EASY SALES GROWTH

FREE GROUP POWER CALL

UNLEASH USING GROUP POWER

WHY DIGITAL MARKETING IS BROKEN?

video growth strategy

Digital marketing today is a war where businesses fight for the limited top spots on the front page of Google. With such stiff competition, larger businesses with big budgets tend to win because they can afford PROFESSIONAL WEBSITES, ONGOING SEO, COSTLY GOOGLE ADS, BLOGGING, VIDEO etc etc.

Like all marketing, it becomes harder to know what works and mistakes can take up valuable time and are costly. By the time you think you have it sorted,  Google changes their algorithm and you are back at first base.

THEIR HAS TO BE A SMARTER WAY – IT’S CALLED GROUP POWER.

THE GROUP POWER DIFFERENCE

Our Group Power directory groups the best businesses in the one industry on the one cutting edge directory platform. Our smart technology links all members together so that they benefit from the group rather than battling each other seperately on Google. This leads to much faster and cheaper results and more profitable leads.

  • AUTHORITY – Our platform quickly develops high authority and trust with Google leading to higher and faster rankings.
  • LOCATION – Our platform is powered by location technology – so marketing spend is hyper-targeted to quality customers close to your business location. That is both smarter and cheaper. 
  • INTERLINKING – Group Power uses exclusive interlinking technology so a click on a member in Perth helps fuel the members in Sydney (& visa versa) The power of the group pushes all members up the Google rankings. RESULTING IN GREATER SALES.
smart google my business listing

IS GROUP POWER UNIQUE?

smart competitor analysis

Google is flooded with large comparison websites and online review sites that monopolise the top spots on Google. These sites list any paying business including unqualified and poor quality operators. Some of the biggest platforms also hide negative reviews for their paying customers – leaving consumers worse off.

Our Group Power industry directory on the other hand only accepts members of industry associations. These are generally businesses with solid reputations. This makes Group Power the gold standard of industry directory platforms.

UNLEASH HUGE MEMBERSHIP VALUE

Associations do a great job representing their industry in areas such as compliance and training. This is beneficial but doesn’t directly generate sales and profits for members.

Our Group Power directory is hyper Google-friendly and is the missing piece for association marketing benefits. It turbo charges member’s lead generation and quickly becomes their NUMBER ONE association member benefit.  

There is not a business on the planet that doesn’t want to appear on page one of Google. Group Power can make that happen.

smart online review strategy

5. GROWS ASSOCIATION BRANDING

smart business listings execution

Unfortunately, most associations are highly ineffective at consumer marketing and don’t see it as their role. Consumers instead search directly on Google to find their members.This is a shame, as associations represents trust, prestige and industry authority – yet this is currently a wasted resource.

Using our Group Power directory, both associations and members can finally leverage and grow their trusted association brand to a large audience all over Google Search

Contact us to learn more at a.meyer@smartsearchdigital.com.au

 

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GROUP POWER CALL

insights

About Us

Our SKILLS

Smart Search Digital was founded by Anthony Meyer. Bringing over 25 years experience as a successful CEO and digital innovation expert. Anthony’s digital expertise developed as CEO of retail startup (Sofa Studio in Sydney). He developed a market leading business utilising his understanding of the Google landscape, focusing on targeted local SEO and video marketing. These smart & cost effective marketing strategies focused on Australia wide Google visibilty.

Anthony further developed his expertise on a mass scale when between 2015-2018 he consulted as Head of Digital innovation for an Australian ASX listed tech startup. During this period, Anthony developed innovative strategies and products to help create and grow online content and marketing for over 8,000 Australian businesses on Google and YouTube.

Our Vision

Smart Search Digital (SSD) was launched in January 2019 to help associations and their members grow  on Google Search. 

We have developed our unique Group Power directory to enable thousands of members across different industries to seamlessly target their ideal customer. This is done by utilising significant SEO expertise and highly targeted location technologies.

Our vision is to make a difference by forming trusted partnerships across the country with organisations that need our skills. We are disruptors with a new business model and we like it like that! 

 

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GROUP POWER CALL

FREQUENTLY ASKED QUESTIONS

WILL GROUP POWER IMPROVE
MY WEBSITE RANKING?

All our listings include the member’s website. This should help your website on 2 levels. It should increase traffic/enquiries. It also provides a strong link back to your website from a high authority industry site. BOTH these factors help to elevate your website on Google.

WHY IS GOOGLE LOCAL SEARCH SO IMPORTANT?

  • Most high intent searches on Google include a location as consumers want to choose a business near them.
  • Local marketing on Google has become extremely competitive as businesses clamour to attract local customers.

WHY DON'T ASSOCIATION DIRECTORIES RANK ON GOOGLE?

  • Ranking on Google is more than just placing a directory listing on a website – it takes significant expertise.
  • Many associations lack this expertise and resources.
  • Most Associations end up hiding their members on their own website, with the mistaken belief that the public go looking there.

I ALREADY HAVE A WEBSITE, ISN’T THAT ENOUGH?

  • Not exactly. Most websites are not properly set up for local searches and this makes it hard for Google to find the information for local first page results.
  • Social media is also popular, but Google is the largest search engine in the world. It’s where you have to be when your customers are doing research & quickly choosing relevant businesses.

WILL GROUP POWER HELP FOR GOOGLE LOCAL SEARCHES?

Group Power is optimised for location searches. This is how most consumers search and is how Google’s algorithm is tailored.  We also continually optimise Group Power to keep it up to date with Google’s algorithm. This provides the ultimate benefit to our members with higher Google rankings.

convinced?

  • If you are an association member – contact them today and insist upon a GROUP POWER directory.
  • If you are an association – contact us today to discover the world outside your website.

YES I WANT EASY SALES GROWTH

FREE CONSULTATION

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